RESPONSIBILITIES

1. Sales & Marketing Department Leadership and Management:

• Manage and supervise the activities of the Sales & Marketing Department, including sales, marketing, and technical staff.
• Assign tasks, organize meetings, and ensure that all departments in the department work effectively and coordinate closely with other departments of the company.
• Ensure that the company’s goals, KPIs, and revenue and market share targets are implemented as planned.

2. Business and Marketing Strategy Development:

• Establish long-term and short-term sales and marketing strategies and plans for steel industry spare parts and sealing materials.
• Analyze market trends, customer needs, and competitors to develop appropriate strategies to increase revenue and market share.
• Develop and implement marketing campaigns, advertising, promotions, exhibitions, etc. to create sales opportunities and enhance brand awareness.
• Develop detailed action plans for each stage of the department’s sales strategy and plan.

3. Sales Team Management and Development:

• Recruit, train and develop sales staff to achieve business goals.
• Monitor and evaluate the performance of the sales team, provide feedback and support to improve performance.
• Organize training courses and seminars to improve the capacity of the sales and marketing team, ensuring that the team always grasps product information, market, and sales skills.
• Coordinate with HR Department in implementing assessments and salary and bonus policies according to regulations.

4. Customer Relationship Building and Management:

• Build and maintain relationships with strategic customers, partners, distributors, and agents.
• Ensure quality customer service, handle arising issues related to orders, delivery, and customer complaints.
• Search and develop new customers, expand markets and distribution channels.

5. Market Research and Analysis:

• Analyze market data, competitors, and customer needs to make strategic decisions.
• Collect information on steel industry trends, sealing materials, and factors affecting the market to promptly adjust sales and marketing strategies.
• Ensure the company always has a clear view of the market and grasps business opportunities.

6. Marketing Budget Management:

• Manage marketing budgets for advertising, communication, promotion campaigns and sales activities.
• Ensure marketing costs are used effectively, optimize budgets to achieve the highest ROI (return on investment).
• Make recommendations and request budget approval from the Board of Directors for major marketing strategies.

7. Reporting and Performance Evaluation:

• Monitor, evaluate and report on the effectiveness of marketing campaigns, sales, and activities in the Sales-MKT department.
• Provide periodic analysis and reports on revenue status, advertising campaign effectiveness, results achieved and issues that need improvement.
• Manage and control approved cost limits and norms, ensuring cost efficiency.
• Update market situation, industry trends and KPI indicators to the Board of Directors.

8. Ensure Compliance with Company Policies:

• Ensure all business and marketing activities of the department comply with company policies, procedures, and regulations.
• Ensure marketing strategies and programs do not violate legal regulations, especially in advertising and promotion.
• Comply with professional ethics standards, customer and company information confidentiality.

9. Brand Creation and Innovation:

• Develop branding strategies, build a strong and reputable corporate image in the eyes of customers and partners.
• Ensure promotional and communication campaigns bring long-term value to the company’s brand and products.
• Seek new opportunities to increase brand value and expand the company’s presence in the market.

10. Participate in Product Development:

• Participate in the process of developing new products, improving existing products to meet customer needs and requirements.
• Provide feedback from the market and customers to improve products to better suit market needs.

11. Direct/Preside/Coordinate the development of regulations and processes related to sales activities, business management, and inter-departmental activities:

• Direct/Preside the development of regulations on customer codes, and management of customer data information.
• Directing/Presiding over the development of procedures related to receiving and processing orders until the transaction is completed.
• Directing/Presiding over the development of procedures related to receiving and handling customer complaints.
• Directing/Presiding over the development of procedures related to updating price policies, promotions, internal regulations on sales.
• Directing/Presiding over the development of other regulations and procedures to handle internal work in the department, and other related departments in the Company.
• Coordinate with the HR Department in developing regulations related to human resources: recruitment, management, evaluation, termination, regimes, salary policies, training, etc.
• Coordinate with the HR Department in developing regulations related to sales support activities
• Coordinate with the Finance Department in developing standards, budget cost limits, and credit policies for customers.
• Coordinate with the Purchasing Department in developing processes related to the supply of goods.

REQUIREMENTS

A. REQUIREMENTS

1. Education and expertise:

• University degree or higher, major in Business Administration, Marketing, Economics, or related fields.
• In-depth knowledge of the steel industry, sealing materials, or related industrial fields is an advantage.
• Understanding of business strategies, marketing, market management, and customer development.

2. Work experience:

• At least 5-7 years of experience in the field of business or marketing, of which at least 2-3 years in a similar management position.
• Experience in building and implementing business strategies, marketing, market development, and sales team management.

3. Professional skills:

• Business planning, marketing, and budget management skills.
• Market analysis, revenue forecasting, and building effective sales strategies.
• Ability to negotiate, negotiate and build good relationships with customers and partners.
• Proficiency in English for communication, reading and understanding professional documents and working with foreign partners.
• Proficient in using Microsoft Office tools (Word, Excel, PowerPoint) and business support software.

4. Soft skills:

• Skills in team management, assigning and supervising work effectively.
• Ability to train, orient and develop employees in the team.
• Ability to lead, promote teamwork and resolve internal conflicts.
• Problem solving skills, strategic and creative thinking.
• Ability to work independently and make quick and accurate decisions.
• High sense of responsibility, dynamism, and initiative in work.

5. Personal qualities:

• Strategic thinking, long-term vision and ability to adapt to market changes.
• Honest, enthusiastic, and highly committed to work.
• Ability to withstand pressure well, especially in a competitive business environment.
• Other requirements from superiors.

B. AUTHORITY

• Assign and coordinate work to employees in the Sales and Marketing department.
• Monitor, evaluate work performance and propose rewards and discipline for subordinates.
• Decide on resource allocation (personnel, budget) within the department to implement business and marketing plans.
• Propose plans, promotions, incentives or change selling prices in accordance with market demand and business strategy.
• Represent the company to work and negotiate with customers, strategic partners, distributors, suppliers within the scope of assigned authority.
• Sign business, marketing, and service contracts within the scope of authorization.
• Propose recruitment, appointment, training or change of personnel in the department.
• The right to access and use market data, sales reports, customer information, and internal data sources necessary for strategic planning.
• The right to use approved expense limits according to the Company’s regulations.
• The right to decide on ordering and sampling within the Company’s authorization limits in each period.

BENEFITS

1. Competitive salary and bonus:

• Attractive basic salary, competitive with the market.
• Attractive performance bonuses based on the company’s business results and personal achievements.

2. Share and profit sharing regime:

• Considered for bonus shares or stock options of the company.
• Create motivation for long-term commitment and share profits when the company develops.

3. Comprehensive welfare and insurance regime:

• Enjoy full health insurance and social insurance regimes.
• Enjoy additional welfare regimes according to the Company’s regulations and general policies.

4. Opportunities for professional development and promotion:

• Participate in training programs and develop management, strategy, and operational skills organized or supported by the company.
• Be recommended to participate in courses suitable for job requirements, improve knowledge and soft skills.
• Opportunities for promotion to higher positions within the company based on performance and dedication.

5. Professional and dynamic working environment:

• Work in an environment with policies to support career development, have the opportunity to interact and learn from industry experts.