RESPONSIBILITIES

1. Market research and product planning:

• Responsible for market research, collecting information on distribution channels, products in the industry, exploiting product sales points.
• Analyze and research product data of the company’s brand and competitors, combine with market survey results to propose plans to develop new products or upgrade existing products.

2. Product development and management:

• Synthesize product development proposals and project approval documents, create a development progress control table, ensure completion time according to plan.
• Coordinate with relevant departments to ensure products are completed on schedule.
• Conduct monthly, quarterly, and annual product plan analysis; provide market analysis reports (demand) and appropriate implementation strategies.
• Product lifecycle management, including: product planning, project approval, progress tracking, new product pricing, new product launch, old product elimination, etc.

3. Product launch and monitoring:

• Prepare product promotion content, product training until the product is successfully launched.
• Monitor sales situation after product launch, promptly adjust and perfect the product according to market feedback.

4. Product resource integration and promotion:

• Responsible for integrating product resources and suppliers, storing and organizing product documents, updating the company’s product database.

REQUIREMENTS

1. Education, Experience:

• College degree or higher, priority given to market management major. work
• Priority given to candidates with experience related to product management, customer demand research and competitor analysis.

2. Skills and abilities:

• Proficient in CHINESE (required)
• Proficient in office software such as Word, Excel, PowerPoint.
• Skilled in market research, demand analysis, data analysis, product planning and user research.
• Good communication, presentation and teamwork skills.