RESPONSIBILITIES

• Team Structure: (1 Head, 1 Brand MKT, 1 Digital & Marketing, 1 Admin, 1 Design)
• Develop annual marketing plan and budget together with the CEO and relevant teams. Manage and track marketing spend budget.
• Develop the total marketing & digital communications strategy.
• Track and analyze effectiveness of all programs and make adjustments based on key findings.
• Monitor and optimize campaigns to ensure performance and ROI targets and efficiencies are hit.
• Work with internal teams and 3rd party creative agencies to develop content for campaigns, website, landing page and ensure all visuals and copies are concise, compelling and on-brand.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Optimize marketing automation and lead nurturing processes.

REQUIREMENTS

• A minimum of 5 years of relevant experience.
• Knowledgeable on PR Marketing, Social Media Marketing, Brand Reputation and Communication.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and digital marketing channels in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted users.
• Strong spoken and written English.
• Experience in Fintech, financial company is an advantage.
• Strong experience in Tech, Digital, Performance management.

BENEFITS

• Manual Leave: 12 days.
• Health Insurance.