RESPONSIBILITIES

• Formulate, develop, and update dealership policies to develop policies that cover areas such as sales, service, branding, and customer relations.
• Identify, evaluate, and select potential dealership partners to expand the brand’s network, and provide recommendations for network growth based on market trends and competitive intelligence.
• Develop and implement a strategic plan for recruiting new dealerships in targeted markets.
• Collaborate with senior management to align network strategies with overall business goals.
• Lead the set-up and onboarding process for new dealerships (from the prospecting to the opening), ensuring they understand and adhere to brand standards, policies, and operational requirements.
• Build and maintain strong relationships with existing and prospective dealership partners.
• Serve as the primary point of contact for dealerships, addressing concerns, providing support, and facilitating effective communication between dealers and the company.
• Collaborate with dealers to develop joint marketing and promotional strategies.
• Establish and monitor key performance indicators (KPIs) for dealerships, including sales performance, customer satisfaction, and operational efficiency.
• Develop action plans and implement initiatives to enhance dealer performance and address areas of improvement.
• Coordinate training programs for dealership staff, focusing on product knowledge, customer service, and sales techniques.
• Provide ongoing support and resources to ensure dealerships are equipped to meet brand standards.
• Work closely with sales, marketing, and operations teams to ensure alignment between corporate strategies and dealership activities.
• Collaborate with finance teams to manage budgets related to dealer network development.

REQUIREMENTS

• Minimum 5 years of relevant experience in dealer development in automotive industry, with proven track record to meet and exceed goals.
• Strong network with automotive dealers in Vietnam market.
• Deep understanding of dealership operations, automotive market dynamics, and industry trends.
• Excellent interpersonal, negotiation, and communication skills.
• Strong focus on building fast – be creative with restricted budgets and high performance.
• High level of flexibility in time, location and multiple solutions
• Traveling is about 30-50% of time.