RESPONSIBILITIES

PLAN AND IMPLEMENT TO IMPLEMENT TARGETS

• Make a business plan on the website according to assigned targets.
• Build online marketing programs monthly, quarterly and annually.
• Plan to build and exploit sales channels on e-commerce platforms.

ENSURE SALES AND CONTROL COSTS WITHIN APPROPRIATE NORMS

• Build, update, control the implementation of e-commerce sales processes (ordering, sales, delivery, payment processes…)
• Build layouts, interfaces and detailed web functions when there is a need to build and improve the functions of websites and sales apps.
• Establish a customer network, maintain good relationships with customers. Develop new customers. Plan to care for old customers, build periodic customer care programs.
• Organize the implementation of business plans, allocate business targets to each team leader, and control the implementation of business targets.
• Control costs of e-commerce activities according to approved budget.

HUMAN RESOURCES AND OPERATIONS MANAGEMENT

• Manage & operate all activities of the E-commerce department.
• Guide and assign work, provide professional training for employees. Periodically evaluate human resources and propose human resources policies in e-commerce.
• Collect online sales market information – Analyze market fluctuations and competitors. Advise management on strategies, pricing policies, sales programs and e-commerce development directions; advanced technologies to meet development goals and increase e-commerce indicators.
• Collect and analyze data related to market trends to have adaptive plans and maximize sales potential.
• Integrate and make good use of internal resources/data and big data from external partners (cross types) to analyze and evaluate consumer shopping behavior, thereby recommending solutions. Business activities are consistent with consumer trends and the Company’s orientation.
• Periodic reports (quarterly/monthly/weekly) Monitor and evaluate the effectiveness of each campaign and program. Synthesize, analyze and report the results of each program
• Other tasks as assigned.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Information Technology.
• 5 years or more of experience in the fields of Digital Marketing, E-Commerce and Data Analytics. Including at least 3 years in a management position, operating e-commerce transaction websites.
• Have in-depth knowledge of e-commerce and Marketing. Deep understanding of the fashion and consumer goods industry…
• Have leadership and management skills.
• Ability to communicate: communicate, negotiate, present
• Able to grasp new technologies applied to e-commerce.
• Master the knowledge of laws related to e-commerce.
• Deep understanding of social marketing tools, technologies and software related to e-commerce.